Clinica Studio | visual identity

Clinica Studio’s fields of work include industrial design, with an emphasis on the design of interpretational spaces and objects, as well as interaction design, video and television production.

Taking into account the diversity of work that Clinica does and all the different kinds of services it offers to its clients, as well as the fact that the logo had to unite all of those, the problem was interpreted as an impossible, Escher-esque construction. The depicted symbol can be extended and upgraded depending on its application, thereby tracing an “impossible” cross, an association to the name “Clinica”, and representing the skill of solving impossible problems.